ARCHROMA LAUNCHES ITS NEW ‘COLOR ATLAS’ FOR POLYESTER TO TURN INSPIRATION INTO A COLLECTION IN JUST A FEW CLICKS

Esther Pujol

  • A library of 1’440 off-the-shelf color standards, adding to the already available4’320 colors of the ‘Color Atlas’ for cotton
  • Online and physical library of colors allowing increased speed-to market for sportswear and fashion designers, brands, retailers and manufacturers.

Reinach, Switzerland, 8 June 2021 - Archroma, a global leader in specialty chemicalstowards sustainable solutions, today announced the launch of its new Color Atlas byArchroma® Polyester Library, with 1’440 colors for sportswear, athleisure, swimwear,children's clothing, shoes, fashion and home textiles.

In 2016, Archroma launched the Color Atlas by Archroma®, a unique tool dedicated toproviding fashion designers and stylists with off-the-shelf color inspiration for cotton thatcan be implemented in production with just a few clicks.

This original Color Atlas Cotton Library today contains 4’320 colors, almost doublecompared to similar tools available to textile and fashion special ists, with options for pureringredients and lighter resource usage for brands exploring more sustainable collections.

‘Engineered Color Standards’ readily available for every color ensure the entire supplychain is aiming for the same color and are supported via worldwide technical dyeingsupport. The result is seamless color management from the color selection to itsimplementation in production.

INTRODUCING THE COLOR ATLAS BY ARCHROMA® POLYESTER LIBRARY
Building on this success, Archroma is now introducing a Color Atlas library with 1’440colors carefully selected in collaboration with fashion, sportswear and trend experts.

The new Color Atlas by Archroma® Polyester Library brings together colors in line withcurrent trends, from the most neutral tones to the most vivid hues to fluorescent colors.

INTUITIVE USEC

Composed of two volumes, the Color Atlas by Archroma® Polyester Library allows professionals to quickly compose the palettes they need:

  • Colorful book covers indicate the shades that lie within each book, making iteasy to select your palettes
  • Each volume‘s accordion-fold book design yields quick, intuitive browsing of allcolors allowing for fast creation of mood boards and palettes.
  • Also available online, the Color Atlas by Archroma® Polyester Library makes itpossible to search for the exact color of an object or garment using a photo,thanks to its ‘color on the go' search tool.
  • A simple click on each color also lets the user know additional informationincluding eco-labels for the dyes used.

EXTREMELY RESISTANT AND REPRODUCIBLE COLORS In line with the most demanding performance specifications, the shades of Archroma's firstColor Atlas by Archroma® Polyester Library are characterized by their:

  • Excellent resistance to washing, so that they can be easily used for the designand production of sportswear fabrics and articles,
  • Achievability and reproducibility in global production supply chains,
  • Compliance with the main ecological standards, such as bluesign®, Oekotex®or ZDHC, as well as the specifications of major brands.

MAXIMIZING BENEFITS WITH ARCHROMA’S ‘SYSTEM’ APPROACHSince 2019, Archroma has introduced its system approach, combining innovations and products especially selected to help create value in textile and fashion application processes and end markets. More information is available in the online Archroma SystemSelector.

👉 SPECIAL WEBINAR Archroma’s color management expert will introduce the Color Atlas by Archroma®Polyester Library at a webinar scheduled on June 16, 2021. Register at Fashion Textiles (archroma.com) to attend.


About Archroma

Archroma is a global, diversified provider of specialty chemicals serving the branded and performance textiles, packaging and paper, and coatings, adhesives and sealants markets. Headquartered in Reinach, Switzerland, Archroma operates in over 100 countries, with3,000 employees located in 35 countries and 26 production sites.Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to the principles of"The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It's our nature!"; an approach reflected in its innovations, world-class quality standards, high service levels andcost-efficiency.

www.archroma.com.

About Archroma Color Management

Archroma Color Management provides innovative solutions to manage color standards and palettes along the whole textile chain for retailers, brands, vendors, and textile mills.Archroma offers the required tools—through web-based software and customized services—for color searching, color matching, color standards, and the communication of seasonal color palettes. Archroma’s goal is to help its customers achieve accurate colorand accelerate their time to market with our tools, services, and support systems.

www.archroma.com/color-management.



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